You probably know the Ice Bucket Challenge : a person pours a bucket of ice water over his head to raise awareness about and donations to fund research for the disease amyotrophic lateral sclerosis (ALS) and then nominates three others to do the same. The phenomenon, which has gone viral on the web, is also taken up by business schools.
MBA Students of the Fuqua School of Business at Duke University initiated the Ice Bucket Challenge between top business schools.
UNC Kenan-Flager responded brilliantly to the challenge.
Deans also accepted the challenge
Nitin Nohria, Dean of Harvard Business School (HBS), took the challenge and dedicated it to Avichai Kremer, an Israeli HBS alumnus who was diagnosed with ALS also known as Lou Gehrig's disease.
John Gotanda, Dean of Villanova University School of Law , nominated Patrick Maggitti, Dean of Villanova School of Business, Judy Olian, Dean of Anderson School of Management and Roger Dennis, Dean of Drexel University School of Law to take the challenge.