The President of the University of Rochester, Joel Seligman has announced the appointment of Andrew Ainslie as the seventh dean of the Simon Business School at University of Rochester. He will take over from Mark Zupan on July 1.
Ainslie has been a senior associate dean of the full-time MBA program at UCLA Anderson School of Management for four years. During his tenure, the program curriculum was revamped, applications rose more than 60 percent and work placements increased more than 20 percent.
In 1997, he was assistant professor of marketing at Cornell University's Johnson Graduate School of Management. He joined the UCLA Anderson faculty in 2000 as assistant professor of marketing and became associate professor in 2005. Prior to his academic career, Ainslie had 10 years experience in the industry including electrical engineering, sales and marketing for HP in South Africa, corporate finance and marketing and development. He received a BS in Electrical Engineering from the University of Cape Town and an MBA in marketing. He went to Chicago Booth to earn a PhD in marketing and statistics.
"I come from the analytic side of marketing. I'm excited to come to the school that started it all." says Andrew Ainslie "Simon Business School is an extraordinary institution. It's an honor and privilege to lead it into the future."
Mark Zupan, who has been dean for ten years, will take a sabbatical and will join the Bradley Policy Research Center at Simon as a professor and director.
"Mark Zupan leaves an inspiring legacy," said Seligman "Under his leadership, Simon has reversed the decline in MBA enrollment, created several successful new master's programs, and met its targets for endowment draw for several years running. It is a significant record of achievement. Mark deserves our gratitude for a job well done."