Mark Hogan / Creative Commons
Sonoma State University (SSU) will expand its Executive Wine MBA in Sonoma County, California starting in March 2015.
While students of the EMBA in Napa will meet on alternating Fridays and Saturdays, participants of this new program will meet every other week for two days over 17 months. The content of the courses taught by faculty and industry leaders from their respective fields is divided in four themes : strategic thinking, strategic management, business matrix and leading organizations. Some courses will have a focus on wine industry topics including global wine operations, using social media as a marketing tool and brand management.
According to the Wine Institute, California is the fourth world's largest wine producer and generated a revenue of $1.39 billion revenue in 2013 which accounts for 90% of U.S. winery revenues.
The SSU's Executive Wine MBA is the only AACSB-accredited MBA degree of its kind in United States. University of California, Davis offers a four-day executive program called "From Grape to Table" teaching the basics of winemaking in Davis, California. In Europe, Kedge Business School, which has a campus located in Bordeaux, France, offers an MBA with a Major in Wine & Spirits Industry.