VirBELA: a Virtual World for Business Students
MBA students will participate in a business competition through VirBELA
MBA students will participate in
a business competition through VirBELA

The Rady School of Management at the University of California, San Diego, in collaboration with Rembisz & Associates, introduces VirBELA, which stands for "Virtual Business Education Leadership Assessment", a new learning platform that offer business students the opportunity to work as part of a multi-national team. Students will be immersed in a 3D environment with their customized avatars and will interact with other students to collaborate on a virtual international project, network and socialize. The project received $1.7 million from the Ideas to Innovation (i2i) Challenge, an initiative of the GMAC's MET Fund which sought proposals to improve graduate management education.

The Rady School will launch a global business contest

32 MBA students from business schools around the world will compete in a simulated automotive manufacturing industry and will be divided in eight teams of four. Each team will manage a company with the goal to build sales, improve profitability and maximize shareholder value by making quarterly inputs over four or five consecutive virtual years.

Students will be able to interact in this virtual world with a text chat system, a voice-over-IP system and 3D visuals of company assets such as inventory of their product lines. The contest will challenge the knowledge of students that they have learnt during classes. Each team will be followed by a professional facilitator who will watch team behavior in real time and will schedule debriefing sessions throughout the competition. The facilitator will provide inputs on decision making processes and how to manage team conflicts and will analyze the benefits and drawbacks of working as a virtual multi-cultural team.

Students from top business schools including London Business School, Guanghua School of Management at Peking University, INSEAD and IIM, Ahmedabad have already applied to the competition. The winners will get a $50,000 USD in prize money.






School Profile

University of California, San Diego (UC San Diego) - Rady School of Management

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